Brand Activation: Is Roblox or Fortnite Better for your Brand?

When it comes to crafting a compelling brand activation strategy, the choice between Roblox and Fortnite can make all the difference. Both platforms have transformed advergaming, giving brands incredible ways to connect with audiences through immersive and interactive experiences, but, which one aligns best with your brand’s vision? In this blog post, we will examine […]

5 Simple Ways Art Direction Instantly Supercharges Your Game Development

In video game development, there’s an unsung hero that often remains hidden behind the scenes, yet its influence is felt throughout every visual aspect of the game. This hero is none other than art direction, a cornerstone of game development that wields immense power in shaping the player’s experience and the overall success of a […]

How to Unlock the Power of Outsourcing in Game Development 

In game development, where innovation and efficiency are paramount, strategic decision-making can mean the difference between success and mediocrity. While building an in-house team has its advantages, there are specific scenarios where outsourcing tasks to external freelancers can offer significant benefits.   Our Studio Director, Max Louis, spoke at Game Dev London Expo back in March […]

How to Craft the Perfect Game Art Brief

Art Brief

In the world of game development, capturing the perfect visual style is paramount. It’s what sets your game apart, engaging players from their very first encounter to their countless return visits. When it comes to commissioning art for your game, a well-crafted brief becomes your lifeline. It ensures seamless collaboration between you and the artist, […]

Things to Remember When Translating 2D Concepts into 3D Models

Turning a beautiful concept into a 3D model is an exciting process we’re all familiar with. Although familiar, there are key elements that can easily be missed when knee-deep in development, or that can be frustratingly forgotten about as a consideration in the process. Unsurprisingly, this often leads to disappointing models and disappointed teams. So, […]

Delving into the Art Style Behind Stray

Adventure game with a cat protagonist, Stray, immediately caught the attention not just of cat-lovers, but gamers worldwide prior to its successful release in July. The feline star of the show, as well as the well-crafted story, has been very well-praised as a concept. However, cat and story aside, we have taken a closer look […]

Game Spotlight: Expedition Agartha

We’re absolutely thrilled to announce that Matrioshka Games have hit the release button for Expedition Agartha! Out NOW on early access. It is a first-person medieval PvPvE experience that we’re hyped to share with the world. We’ve had the pleasure of working closely with Matrioshka Games since 2021 as their creative partner, helping with their game […]

Benefits Of Creating Assets From Scratch

Game assets on a green background

I’m about to dive into something which I’m learning is a rather touchy subject among game devs… Stick with me. If you scroll through Reddit’s threads on using free assets in games, it seems there’s a bit of a split verdict over it. Many game developers ask “Why not?” and we agree, especially in early […]

Why is concept art so important in game design?

Cat Drawing Character Concept Art

One of the many reasons I love working at MLC is that I’m surrounded by amazingly talented people every day. Ask anyone who has ever played Pictionary with me and they’ll confirm, I am useless at art! However, I’m fascinated by beautiful artwork and the process behind creating it. The role of concept art is […]

Why Art Style Is More Important Than Graphics in Game Design

Game Art style vs graphic

I will begin this with the difference between graphics and art style in games… Generally, graphics are about the technical elements in the game – the pixels, the quality etc. Art style is about all of the art in the game – the colours, the lighting, the characters and basically the look of the game. […]


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