In this article, I hope I can provide useful information about tools that greatly increase the effectiveness of your marketing. These tools are also focused on reducing the amount of time spent on marketing.
Marketing is never easy and in order to use these tools effectively, it is important to have the materials and resources in place. These include videos, gifs, trailers, promotional graphics and artwork etc. If you don’t have the time, or want to get these professionally made, be sure to get in touch to see how we can help you.
Firstly, a press kit is a package of information and assets about your game that you can easily send to members of the press. It is a standard way to give everything a blogger may need to write about your game as fast as possible. Creating a press kit can require either web skills or a lot of wasted time. This is where Presskit() comes in.
Just by following a few simple instructions and editing the .XML file, you can have a fantastic looking and detailed press kit up in around an hour. Once it’s done, it’s done and you can send it out to the press!
Also from the creators (Vlambeer) of Presskit() is Distribute(). This platform connects your press kit with the press for you and is used to distribute press copies of your game. A member of the press or content creator can sign up and verify their email with the platform. Once logged in, they can request access to a copy of your game. You can see how popular they are and whether they fit into your game genre, then choose to deny or grant access to a copy of the game. This is a vital step to get people talking about your game. What is really great about Distribute() is how well it brings in new content creators, without having to do anything.
This tool goes for all marketing and PR in all industries. This simple app helps you find the contacts you need to get an answer from a company. Sometimes a contact@email or support@email is just not enough. You want something more personal, maybe a member of the team at the company, or just the right email to contact. You first enter the domain name you want to search for into the search bar. Then, in most cases, you will be shown a list of email addresses associated with that domain (not all are necessarily still valid)
I have no doubt that many of you know the app Discord. Many of you may already be using it to its full potential. But for those who are not aware, Discord has become the number one messaging platform for gamers. This is important for 2 reasons. Firstly, it connects you with people who love playing games. Secondly, this will connect you with other game studios and creators, freelancers (contact) and other useful members of the community.
There are huge communities with thousands of gamers, press and content creators and other game studios all looking to engage with you. Make sure to use this tool properly and communicate like a human in these communities. There is no use just posting links to your game, get involved and get talking. Check out our blog post with our top 5 discord servers for indie developers.
Here are some great servers:
5. Steam Curators
Steam has a whole plethora of so-called “Curators”. These Steam Curators bring together games all in one place, so gamers can find hidden gems and indies that are worth playing. If you are releasing a title on Steam, you will have access to “Steamworks”. Hidden away on here, you can find a tool to connect your game with hundreds of Steam Curators. I personally have not used this too much and so cannot verify the quality or effectiveness of this tool, but I sure know it is super easy to show off your game to the right people.
I really do hope this has been of some use and you learnt at least 1 new tool to get you going with marketing your game. If you would like advice or just to chat about marketing and your game, be sure to comment below or connect on Twitter, Discord, Facebook or email!
Written by Max Louis
Creative Director at MLC.