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Games Key Art

Gold-standard key art that captures players and drives wishlists

Steam Capsule Art
All Storefronts

Capture attention instantly

Key art is the face of your game and first impressions matter. Grab attention from players with art that communicates everything about your game in a single frame. We create game capsules that work on storefronts, press kits, websites and social – built with players and the market top of mind.

Festival fever game art, festival scene with fireworks, concert crowd, and bright stage lighting, promoting the simulation game on Steam platform, vivid digital artwork for mobile and desktop gaming.
Dark fantasy game art depicting a mysterious scene with a large spider-like creature looming over a hooded character in a gothic, ominous setting.

Game key art that converts and supports success

We design with emotional storytelling, thumbnail readability and marketing impact in mind. Our capsule art has helped devs hit wishlist milestones, build hype and gain publisher interest.

A collaborative creative process

We work closely with teams to magic up a piece that’s aligned with your game and primed for success. You bring the vision, we bring the polish, strategic thinking and experience to create game key art that stops the scroll, sparks curiosity, and gets players to take action.

Sketches of cartoon creatures and characters for animation and game art, featuring a deer, owls, and a magical girl in various poses and scenes, 
Pie chart illustrating growth trends in the gaming industry for 2025.

Global Winner

Our key art services are globally award winning

We work with solo devs, big teams and publishers to create key art that genuinely drives player attention. We went on to win Best Games Key Art Globally at the Global Entertainment Awards 2025, beating the likes of Ubisoft, for a humble solo developer.

We’ve shipped projects to all platforms

Steam controller icon, black and white gaming controller, simple graphic illustration of a video game controller, representing gaming, technology, and entertainment, minimalistic design.
Xbox logo black and white, gaming console emblem, sleek symbol of gaming, modern technology icon, minimalistic design for gaming branding.
Detailed digital illustration of a futuristic video game character in an action pose, vibrant colours, high detail, in a sci-fi setting.
A close-up of a black and white game controller with a minimalist design.
Epic games logo on a white background, black text with a downward arrow beneath, representing the brand's identity and gaming focus.
A vibrant, digitally painted fantasy landscape featuring a majestic dragon soaring above towering mountains and lush forests under a colorful sunset sky.
Android robot outline illustration with neon accents.
UNDER A ROCK 3D game logo with metallic, stylized font on a blue background.

Animations that players love

Games Key Art Projects

Our key art helps games get wishlisted, featured and signed. These projects show how strong capsules unlock real game success.

Get more done for less

Did you know we also make IGN featured trailers and killer logos?

Let's work together on your marketing assets package and we might be able to throw in a discount.

Key Art Pipeline

We keep things clear and collaborative. Here’s how we break down the key art workflow – so you know exactly what’s happening and when.

Logo design process flowchart for game art and marketing materials, including sketches, colour options, final adjustments, and layered PSD files for indie to AA game developers worldwide.

We’ve helped to build and ship 30+ successful games

Now it’s your chance to get on those game charts.

It's more than game art. It's art that sells games.

If you need to win over publishers or players, the approach is the same. MLC Studio has the expertise, industry connections and team to help your game become a commercial success.

Right the first time

Industry Contacts

Games players love

More of what your game needs

Games UI/UX Design
Wireframing
UX consultation
UI Kits & Icons
Menu & HUD Systems
Technical Art & VFX
Unity/Unreal
Houdini
Rigging
Grooming
2D Game Art
Painterly
Vector
Sidescrollers
Top-Down
Isometric
3D Game Environment Art
Full Pipeline
Unity/Unreal
Game Trailers
Gameplay Trailers
Reveals & Teasers
Cinematic Trailers
Games Concept Art and Art Direction
Worldbuilding
Character Design
Environment Concepts
Building and Prop Design
Art Direction
3D Game Art
Characters
Props
Environments
Animation
3D Gameplay Animation
Unity/Unreal

FAQs

Yes – every key art piece starts with concept sketches to align on composition, mood and direction. You’ll have input at each stage, with rounds of revisions included before we finalise the artwork. You’ll approve each step before we move on.
We deliver very high-res PSDs and flattened PNGs as standard. If you need alternate formats (TIFF, JPEG, WebP etc.), just ask. Resolutions are set for your usage (e.g. Steam capsule, hero banners, or 4K prints) and we can provide versions at multiple sizes. All storefronts and platforms are supported including Xbox, PlayStation, Steam, Switch and mobile.
Definitely. Just let us know your print specs up front (DPI, sizing, bleed etc.) and we’ll prep the artwork so it prints crisp and colour-accurate. Even if you realise you need it to be print-ready after we’ve worked on it, the files will be super high-res and will look amazing printed (send us pics of it once you have – always amazing to see work in the physical world)

Trusted by 300+ games and studios

100+ 5-Star Reviews

Our methodology works

because we care

Google logo in vibrant primary colours on a transparent background.

100+ reviews

Smashed Brief Outta The Park

I had the absolute pleasure of working with a number of superstar artists and animators on the OTXO Key Art. From the outset, they were passionate, professional, and totally focused on smashing the brief outta the park! They listened, refined when needed, and executed a stunning piece of work we’re all so proud of – fine work, MLC!

Picture of Stuart Townsend

Stuart Townsend

Creative Director @ Super Rare Games

I Love The Outcome

I worked with MLC in order to have some Steam capsule art created, and I love the outcome! They are fantastic to work with and very professional in every sense, and I would come back again.

Picture of Eugene Galipchak

Eugene Galipchak

Solo developer @ Voidmaw

Digital graphic showcasing the logo of the Global Games Alliance with a colourful holographic background and bold black text, emphasizing global gaming industry collaboration.

We care so much about you doing well with your game that we built a platform.
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Tell us what your game needs!

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